„UC Berkeley cognitive linguist George Lakoff has proposed that the way we think about concepts is fundamentally metaphorical. In other words, we don’t simply talk with metaphors, we think with them. We rely on what is simple and familiar to us, like money, to understand what is more complex and distant, like time.”
http://qz.com/1241030/metaphors-can-change-our-opinions-in-ways-we-dont-even-realize
RoEvanghelica 